Obviously, we at Southern Breeze Advertising, know that this form of advertising is creative and effective but maybe you want to hear someone else’s opinion. So, to answer the question “Where’s the proof?” we think the most effective way is just to show you what customers, magazines, research groups and others have said about this type of indoor advertising.
Some of the comments are witty and some are gushing but all reflect a profound respect for how effective the advertising is.
WHY IT WORKS………
“Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions."
- Rice University Study
“Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.”
- Arizona State University Study
"When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate."
- Market Intelligence Media Research
Why People Love IT…….
"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."
– Fortune
"If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning customer, but they've got that customer's undivided attention."
- Inc.
"Rest assured people have to read your ad... market studies have proven it to be effective."
- The Business Journal
So why is this advertising so effective? It’s really pretty obvious….
40% greater retention
High favorability
The ability to target your audience
Attractive colorful ads
An undistracted customer focused on your product
Give us a call today to discuss what we can do for you!